OOH
Social
Unfamiliar with locum tenens? Don't worry, most people are. In short, it's freelance for physicians. Pick up a few shifts here, a couple surgeries there, work in another state for a while, etc.
Locumstory is a one-stop info hub for everything a physician could ever want to know about locums.
Advertising Agency: Boncom
Creative Director: Ryan Anderson
Art Director: Emma Jeske
Copywriter: Courtney Graham
Animators: Cameron Pinegar, Lindsey Duncan, Dahui Kim
Strategist: Sam Rivera
Project Manager: Carina Novillo
Producer: Jared Richardson
who made it work
The challenge: create a 30 sec commercial that makes working locum tenens feel encouraging and aspirational to physicians on a tiny budget. The solution: utilize the brand's illustration style to make a stock image/animation hybrid video with a single voice actor. We also refreshed a bunch of Locumstory's Google ads recently. The idea for these is that working locum tenens allows physicians more flexibility, creating time for hobbies, family, and leisure.
