TV
Radio
Social Video
Suicide rates in Utah are among the highest in the nation. This is especially true among rural communities and 45+ year-old men. To combat this, 988 Utah and Boncom teamed up to create this campaign. Each core video consists of the subject's true story captured in a single take. The content has also been edited for vertical social videos and radio ads.
Scott's story was also recorded as a Spanish radio ad in hopes of reaching the Utah Latino community.
The Dream Team
Advertising Agency: Boncom
Creative Directors: Ryan Anderson, LJ Parker Johansson
Art Director: Emma Jeske
Copywriter: Courtney Graham
Strategists: Lizzi Perkins, Sam Rivera
Producer: Malone Hansen
Account Manager: Carina Novillo
Story Sourcing: Christine Baird
Production Company: The Plains
Director: Hunter Phillips
